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Scents That Tell Your Story
Overview
The personalized air freshener initiative aims to transform the waiting experience at car washes into an engaging and value-driven opportunity for both customers and businesses. Long wait times often lead to idle customers, presenting an untapped opportunity for car washes to engage their audience meaningfully. By strategically placing QR codes along the waiting lines, customers can scan and access a website where they can personalize their air freshener by submitting a photo, selecting a scent, and completing their purchase within the application.
This initiative enhances the customer experience by offering a fun, customized product while simultaneously enabling the car wash to collect valuable customer contact information. One side of the air freshener will feature the customer’s personalized image, and the other will serve as an advertisement for the car wash, complete with another QR code to encourage repeat engagement. Upon purchase completion, customers receive a confirmation message via email or phone, allowing the car wash to further engage them with promotions, discounts, and loyalty programs.
This initiative enhances the customer experience by offering a fun, customized product while simultaneously enabling the car wash to collect valuable customer contact information. One side of the air freshener will feature the customer’s personalized image, and the other will serve as an advertisement for the car wash, complete with another QR code to encourage repeat engagement. Upon purchase completion, customers receive a confirmation message via email or phone, allowing the car wash to further engage them with promotions, discounts, and loyalty programs.
Key objectives
- Enhance Customer Experience: Turn idle wait time into an engaging and interactive experience.
Provide a fun, memorable, and personalized air freshener that customers will value.
Offer seamless online ordering with a variety of scent options for customization. - Brand Promotion and Visibility: Use the air freshener as a promotional tool with the car wash’s branding and QR code to encourage future visits.
Increase brand awareness through personalized giveaways that customers keep and use. - Data Collection and Customer Retention: Capture customer emails and phone numbers through the order process for future marketing efforts.
Enable targeted email and SMS campaigns with offers, discounts, and promotions.
Build a customer database for loyalty programs and future automated interactions. - Revenue Growth and Upselling Opportunities: Generate additional revenue through the sale of personalized air fresheners.
Introduce upsell opportunities through promotions sent via email or text after purchase.
Encourage repeat business with exclusive loyalty incentives. - Operational Efficiency: Streamline the purchasing process through QR-based engagement without additional staffing needs.
Use digital platforms to automate marketing efforts and increase customer engagement.
Reduce perceived wait times by keeping customers engaged during the car wash process.
By addressing these objectives, the BP Electric project aimed to provide an efficient, user-friendly solution that supports the growth of the EV market and promotes sustainable transportation.
PROBLEM STATEMENT
Car wash businesses often struggle with customer engagement during long wait times, leading to missed opportunities for revenue generation and relationship-building. Customers are left unengaged and unaware of promotional offerings while waiting in their vehicles. Traditional marketing efforts such as flyers or signs have limited impact and fail to capture customer information effectively.
A personalized air freshener solution, enabled by strategically placed QR codes, offers a dynamic way to engage customers while they wait. By allowing customers to personalize their air fresheners with a photo and preferred scent, car washes can turn idle time into a revenue-generating experience. In addition, the process facilitates data collection, enabling car washes to establish ongoing communication with customers through email and SMS marketing. This initiative not only enhances customer satisfaction but also helps businesses drive loyalty and increase repeat visits.
A personalized air freshener solution, enabled by strategically placed QR codes, offers a dynamic way to engage customers while they wait. By allowing customers to personalize their air fresheners with a photo and preferred scent, car washes can turn idle time into a revenue-generating experience. In addition, the process facilitates data collection, enabling car washes to establish ongoing communication with customers through email and SMS marketing. This initiative not only enhances customer satisfaction but also helps businesses drive loyalty and increase repeat visits.
Time Duration
02
Weeks
Tools
Card Sorting
user flow
Product Showcase
Email Marketing
Website Lo-fi
website Hi-fi
